How to Get More Gigs.

This weekend I was reading some articles online and in a famous guitar magazine. These articles had features on how to get more gigs and had some great tips in but also some bad advice for current and future musicians.

With expertise in this field here are some of our tips to get you getting more gigs.

1. Invest in yourself.

This is quite a broad point. But perception is important and investing in your product as a peforming artist is important. Invest some money in producing a good EP or single for distribution and also invest in some killer graphics to get you noticed.

Investing a bit of cash at the start of your career will get you taken more seriously and show that you care about what your doing.

Some readers may disagree with the above statement but its true. Think about the things you buy and why you buy them. If you present yourself more professionally you will get more recognition than your competitors.

Don’t produce “demos”. If you have the time and money to record then get it right the first time round. Recording studio time and home recording equipment is getting cheaper and cheaper. There is not excuse not to kill two birds with one stone and produce a record that will get you gigs and that you can sell at gigs and promote yourself online.

2. Is Pay to Play a con?

As mentioned in one of the top guitar magazines currently out there its written that artists should never pay to play and that promoters asking this should be avoided. We feel this advice is misleading.

We have experience in performing gigs and organising events and the “pay to play” scheme is common and on some levels acceptable especially as a starting artist.

Many promoters invest time and money in putting on an event. Therefore its not unreasonable for a promoter to ask the band to sell some tickets on the behalf of the promoter.

There are many venues and promoters big and small that employ this practice but usually offer a commission based sales inventive to the artist for every ticket sold. We used to pay the artist a percentage of the tickets they sold as a thank you. However we never expected the artist to sell any or made it a requirement that they needed to sell a particular amount in order to play. This method was simply to open up a distribution channel for artists family friends and local fans.

Especially in some cases this was the only distribution channel a younger fan with no credit or debit card could acquire a ticket.

If the promoter asks for money up front or that you are required to sell a certain amount of tickets then this is not great practice and should be avoided. But don’t be put off an event should a promoter enquire how many tickets you could sell and whether you would be willing to help sell tickets to fans for a commission.

This kind of leg work really does help your cause and is worth doing. A large amount of promoters that book small bands do employ these tactics but for the right reasons.

As a new band you should expect to put in some leg work and co-operate with promoters (to a reasonable extent). You should also not be expected to be paid until you are worth paying for. If you don’t get involved with marketing and invest in your product then why should anyone else? especially the promoter.

3. Play nice and Network!

Make sure your nice to other bands, sound engineers and promotors. These guys are all potential contacts that can help your bands career. So be nice! get some phone numbers and build your network of music industry professionals.

4. Put on a good show!

Goes without saying really. Make sure you perform your best and impress your audience and other artists. You want them all raving and tweeting about how great you were and buying your merchandise.

5. Don’t just promote online.

Although as a new band the investment in posters and flyers can be seen as a waste of money it is still important to get your image and brand out there into the public via any medium possible. Keep the investment in flyers and posters to a minimum as many could end up in the bin within minutes. Instead go and place them in strategic locations.

Promote your music! do a you tube video, release a track on iTunes. Get people sharing your content across, Facebook, twitter, myspace etc. Offer an incentive to fans who invite their friends to your page or event or share your posts.

Press and radio! get involved with local press and radio. They want to know about you and what you have to offer. If you have something to promote then send a few emails.

The unsigned guide is a great resource for music industry contact information for only around £35. So a worthwhile investment. But best bit of advice is DO NOT SPAM! take time to get you know your contacts and avoid sending mass emails. Once you get marked as spammed too many times the likely hood of anyone getting your emails is slim.

6. Play anywhere.

Don’t let your ego get in the way of a good gig. Sometimes the really unappealing gigs can turn out amazing! Charity, pubs, clubs, fetes. Don’t be picky.

7. Merchandise

Have some decent merchandise for sale. Get some snazzy merch properly made. Its not as expensive as you think. Check out EBAY for small companies that provide some great custom CD printing and sleeves as well as t-shirts.

Also have something for FREE. Whether it be a free download with a link on a flyer or QR code. Its good to have something for FREE available for fans to take away. As a reminder to check you out online when they get home.

Stickers are also good for this purpose.

 

 

Conclusion

In conclusion make sure you put on a good show, consider all your performance options, don’t let your ego get in the way or successful networking and make sure you have something to promote before getting out there and performing.

Should you have any more tips you would like to add to the above list please feel free to get in touch

Essential Items for Beginners

When learning the Guitar there are a few basic items (in addition to the guitar) you will need or need in the future.

1. Guitar Tuner

This is the most important piece of kit. You will need to tune your guitar every time you play. Therefore purchasing an electronic tuner is essential to help you tune your instrument.

Price £5-£15

Recommended models Korg CA-1 available from Amazon

Chromatic tuners are more versatile and therefore are recommended over standard tuners. Electronic tuners are better and easier to use than traditional pitch pipes.

2. Capo

Capos are useful for playing more adventurous songs and some songs that may exceed your current ability as a beginner at the time.

These can be as cheap as £2.99 and go up to £12. Ebay is a great source for Capos as bargain prices.

There are several types of capo. There is one particular that uses a fabric strap to attach to the guitar. These are not ideal as the fabric stretches and wears out over time. Ideally a sturdy metal capo is best. See pic below.

capo

3. Spare Strings

Spare strings are essential simply to replace ones that break. Check the gauge your guitar came with and then buy some spares from a local shop or online.

4. Spare leads

Leads break. Therefore having a spare is a good idea.

More essentials coming soon!

Half Term Guitar Lessons

Looking for something to do this october half term? Then why not give guitar a go. Various slots are available for you to give guitar a go including daytime slots.

Learn in a relaxed atmosphere with a professional tutor and musician. All contemporary styles taught.

New clients booking this half term can have 25% off their first booking. Simply quote “Rock-tober” when chatting or emailing us.

For  more information please get in touch.

 

Artist Advice: Who is your Audience?

This week I’m going to show you some simply ways to help get to know your target audience and monitor your fan base.

It is important for bands and artists to know who their target audience are so that you can market your music using the correct methods and plan gigs and tours more effectively.

Most bands now use Facebook to engage with fans online. Advertising new tracks and events as well as get feedback from listeners on new releases. This is a key platform to help you get a better understanding of who your audience is, where they are from, what age they are etc.

Essential information especially if you’re promoting yourself for an event and need to know how many people in the area may attend. Or if your planning a press release and need to know what magazines your target audience read.

Collecting this information about your audience can be tricky though as there limited resources to show you your current follower demographic.

However there are plenty of services available that can provide such information and analyse all your social platforms and provide you with the audience statistics you desire. Many as well have handy features to help you get more followers. One service for $9 a month is http://sproutsocial.com

However there are some 100% free ways to collect information about your fans online. For instance why not set up an online form that asks a few simple questions like, Name, Age, Sex, Postcode / area and email address in exchange for a free download or discounted gig ticket? This will provide you with your statistics and help build your online mailing list.

To create a form that’s free sign up to google docs. docs.google.com

Simple! Just a few ideas to help you monitor your progress and plan your tours and marketing efforts to appeal to your audience demographic.

 

 

 

 

New Performance Grades

This year has seen the arrival of new updated exam syllabus’ from Rockschool as well as the arrival of new exam assessment criteria. One in particular is Performance grades from the Registry of Guitar Tutors (RGT) validated  by the London College of Music (LCM).

These grades as completely focused on assessing the performance of pieces and pieces only.

Students can choose which pieces to perform for the exam but have to make sure it covers the technical criteria required for the desired grade. Myself or your tutor would be able to advise with this.

Another plus side is that exams can be taken at home! Simply record your performance on a video camera or audio and send it for assessment.

Great if you get nervous in exams.

Also the prices are slightly cheaper than ordinary exams.

A great new way to complete guitar exams.

This service is offered by vincent hearn guitar tuition, RGT / LCM and guitar lessons petersfield.co.uk for more information please get in contact.

Getting the “Gig” Job insight for Musicians

This article is designed to provide some insight into finding work and opourtunities as a musician. When finding work as a musician it is important to be self sufficient, outgoing and able to work potentially self employed a majority of the time. This excludes employed positions such record labels and music shops etc.

First off lets look at the following routes….

Performing solo / band / act

It is important when working with other musicians and going for auditions that you maintain a professional attitude at all times and be approachable. Knowing your stuff and being able to do the job is important but also consider that every meeting with other musicians or individuals within the music industry is networking opportunity. Therefore an opportunity to make a potential contact. Even if you didnt get the job if you made a good impression you may be able to get other oppourtunities from the same source.

If your looking to start a band or get involved with other musicians there are lots of websites that can help.

Starnow.co.uk – a site that lists jobs and auditions, paid and unpaid for actors, musicians, models etc. Has some good postings although costs a fee. When consider jobs from this site remeber even the unpaid ones can lead to good oppourtunities and potential paid work.

Musofinder.co.uk – a social network for musicians. If your looking for band mates or bands seeking memebers consider this site.

Join My Band.co.uk – a great site similar to musofinder but is FREE.

Working on the business side of the industry.

If you have skills and qualifications that are relevant to the business side of the industry. You can find plenty of job listings through the following links.

Music Week – Record labels, PR, Marketing and more. Music industry related posts are here.

Indeed.com – A search site that searches a large selection of job sites in one go including uk music jobs and the guardian.

 

These are just a few of the various sites that post jobs and auditions for you to take advantage of. Another thing to consider is writing and professional CV and developing a show reel of your musical talents and hosting these online socially such as Facebook and You tube but also on your own website. Market yourself online using a variety of sources and network!

Check back regularly for additions to this article.

Summer Guitar School

Summer holidays are here! and guitar tuition still proves to be popular even when schools out.

Sessions and various slots including day time slots are available for booking and if your new to lessons you can enjoy 25% off your first booking.

Learning the guitar is a great summer activity even if your looking for short term summer holiday only lessons.

You can even rent a guitar with our new guitar rental scheme. Eliminating any initial large purchases.

For new and current students september and the start of the new school term can be hectic and lessons fill up quickly. If your a new student considering lessons or even a current student coming back after the summer make sure you register your interest and secure your slot early.

To register your interest in guitar lessons simply email info@guitarlessonspetersfield.co.uk or call 07845 619 281

NEW – Guitar Rental

Coming soon to Guitar Lessons Petersfield is Guitar Rental.

Learning and instrument requires an investment in equipment to be able to practice. However
a lot of us don’t want to pay out a considerable amount before trying it first. So here is the
GUITAR RENTAL! concept.

Especially designed for beginners looking to give it a go and keep costs down. You can simply
apply to rent a guitar when starting out. All guitar are used but maintained to a good standard.

This scheme is brand new and available upon application with instruments starting from
£8 a month.

Available to all students not just those having lessons with myself.

All you need is to be over 18 (or over 18 hiring for a child) and have a direct debit facility.

No contract length just a rolling monthly payment.

If your interested in this service please email info@guitarlessonspetersfield.co.uk

Home Studio – Monitors

Good Monitors is Essential for a Good Recording.

Monitors are essential for anyone wishing to record. To be able to record successfully you’ll need to be able to hear exactly what your computer is recording and what it will sound like on playback.
If you are using conventional stereo speakers or built in computer speakers to monitor then you will not be hearing everything that you have recorded.

Studio monitors are designed to be able to play back a large frequency range and present a true representation of what has been recorded.

Conventional speakers found in stereos, hi-fis and computers will have various abilities and frequency ranges that they can play back so will therefore be unable to present a true representation of all the audio frequencies captured in the recording. This is not ideal for recording. Therefore investing in some good studio monitors in your recording set up is pretty essential to achieve a professional result.

Another thing to consider is in most commercial studios the control room / mix enviroment will be acoustically treated. This is where the room has been specifically designed or modified to not add any character or affect the sound during playback. For example a room made of plasterboard or with a lot of hard services will affect the audio played back through speakers making it sound brighter or with more treble. Therefore not producing a true representation of the sound recorded.

This is typically the main reason most home recordings do not sound professional or sound different depending on the machine its played back on. To be confident that what you have recorded and mixed will sound the same regardless of player or environment its important to invest in good quality studio monitors and mix in a treated space.

 Acoustic Treatment  / Room Optimisation  the Technology Way

Thanks to modern technology optimising your speakers for mixing / acoustic treatment is accessible to beginners without the need of a studio designer or acoustics specialist. There are some great pieces of technology on the market such as the IK Multimedia ARC system and the KRK Ergo. These are two devices that can help you establish an acoustically treated environment in minutes allowing you to reference with your monitors in complete confidence.

 

Both of these devices will optimise your speakers in your mixing enviroment without the need to invest in expensive acoustic treatments such as foam etc and an expert (Although applying some foam and setting up your room correctly is inexpensive and a good idea anyway).

The differences between the two is 1) the price, KRK – £499, ARC – £340 and the KRK is a standalone external piece of equipment. So will not use up your computers processing power whilst mixing. Where as the ARC system requires a software program to be running as you mix.

If monitors arn’t your thing there are headphones that boast the capability of being suitable to reference recording. Such as the KNS 8400 from KRK. If you have a limited budget or space these are ideal but will need to be connected to a suitable audio interface for effective mixing.

Another item of technology that will compliment that use of  headphones to monitor mixes is the Focusrite VRM box. This again is a cheap piece of kit and software £79.99 that works in almost the same way as the ERGO but instead provides you with virtual enviroments to test your mixes before committing to release.

For more info on the VRM box please visit http://www.focusrite.com/products/audio_interfaces/vrm_box/overview/

Anyway I hope you have found this article helpful, please check out future info from this series of articles. If you have questions or would like to add to the article please email it over! 

Improvisation Techniques

Recently I have been teaching quite a few lessons on improvisation. Being able to perform off the cuff riffs or solos to a variety of live or recorded backings.

So here are a few tips for those who are practicing improvising techniques…

1. Know your scales

Goes without saying really you need to know your scales and be able to play them in the same key as the backing track you are playing too. Knowing more than one scale helps and prevents you running out of ideas from lack of available notes.

2. Less is more

Improvisation is not about playing as many notes as possible. Its about composing an appropriate riff / melody / solo that will work with the track. So keep it simple! if you find your playing constant notes with no evolving tune consider adding space and limiting yourself to certain notes / frets or strings to create a riff.

3 Research

If you dont know where to start and need some inspiration learn some riffs from other artists that sound similar to what you aim to create. For example if your playing over a latin rock track consider learning some santana licks and modifying them for your piece.

4 Create a Hook

Create a riff / phrase that will act like a chorus that you can return to adding organisation to your riffs. Returning regularly to a catchy phrase will give your improvisation structure.

5. Add Space!

Silence between riffs is just as important as playing notes. If you can’t work out a melody consider adding more thinking time.

6. Dont forget the track!

Listen carefully and dont ignore the track! your aim is to creat something that is appropriate and suitable for the track. Its about making music not breaking the fretboard speed record for notes per second.

7. Add decoration last

Slides, picking, tapping, general showing off does not make the solo. It helps but make the melody first before adding all the cool stuff.

 

Well hopefully this little insight helps! if you have some more tips to add please post them or email them over.